Like most large companies at the time, they replaced human employees with robots, using EZVenue Staffing to provide support during events at the company-owned Sterling-Malkeet amphitheater. It was the same amphitheater described by Bashar Mati in his Vantage Points, where he experienced a severe drug overdose at a young age.
Sterling-Malkeet often found themselves surrounded by controversy. In 2063, the company had 500 or more people arrested following a virtual protest staged in the company's holo-net headquarters. They backed candidates such as Senator Gerard O'Neil, who helped keep the First Amendment of the U.S. Constitution out of the holo-net, making the arrests possible. The company also threw their weight around outside of the political arena, putting a bounty on Project Zero Dawn Alpha Travis Tate's head after an unspecified incident involving the company and himself.